Over two billion people use Instagram regularly, and each user logs in for around 16 hours per month. Your brand has a great opportunity to connect with prospective customers.

Businesses and artists can easily sell straight on Instagram thanks to Instagram Shopping. You may tag your items in posts, reels, and stories, turning your profile into an online store.

Are you prepared to begin selling? Get more sales on Instagram by learning how to set up Instagram Shopping.

What is Instagram Shopping?

You can sell your goods directly on Instagram using Instagram Shopping. To make it easier for your audience to buy, you can create a store on your profile and tag goods in your posts and videos.

Instagram Shopping provides the following:

Shopping tags: To enable users to browse your goods easily, tag products in posts, Reels, and Stories.

Storefront: Create an Instagram store with collections, product pages, and your brand's narrative.

Check-out: Allow US consumers to make purchases straight from Instagram without ever leaving the app.

How to sell on Instagram

Partner with influencers

Recently, a lot of companies have looked to TikTok to locate content producers to advertise their goods. Nonetheless, Instagram is still a major platform for influencer marketing and is where social media influencers first gained popularity.

Instagram influencers serve as brand representatives, promoting your goods via their following and reputation. Their knowledge of a certain industry may influence consumer choices, making them an effective means of increasing brand awareness.

Run Instagram ads

Instagram has become a popular platform for purchasing. Many individuals utilize the site to check out things after posting and scrolling.

Similar to standard Instagram advertisements, shoppable ads use product tags. If someone likes what they see, they may visit your website or click to see the product information. With checkout-enabled advertisements, US companies may even allow clients to make direct purchases on Instagram.

Use product tags

The path from finding a product on Instagram to purchasing it is not always straightforward. Customers may easily visit your website, discover more, or even make a purchase straight from Instagram, thanks to product tags.

You may tag goods in posts, Stories, and Reels so users can browse and purchase from any location on the app. It is also possible to tag things in live broadcasts if your company employs checkout-enabled purchasing.

Additionally, tagged items may show up in users' Explore feeds, expanding your consumer base.

Additionally, other people may tag your items! It will notify you when someone tags your goods. You may control tagging permissions in your preferences and see all tagged items on your profile.

Publish Reels

Reels enable your company to distribute 60-second videos. You may use popular music, AR filters, and unique text to tell the tale of your business. Reels may also appear on Instagram's Explore tab, which expands their viewership.

The finest aspect? Adding product tags to your reels makes it simple for viewers to look at the collections or goods you have highlighted.

Curate user-generated content

People often post about your product on social media when they like it. When using Instagram Shopping capabilities, this user-generated content is a great method to keep your Instagram feed interesting.

Today's brands use social media marketing as a means of establishing a personal connection with their target audience. Sharing real, relevant experiences via user-generated content might seem more authentic than conventional marketing.

Use the right hashtags

Instagram hashtags expand your reach and make it easier for more people to locate your shoppable content. Additionally, they help the Instagram system determine whether your posts belong on the Explore tab or in user feeds.

Using a hashtag lets Instagram know what the topic of your post is. Instagram will display your post to users who are interested in such topics if your hashtags are relevant to those topics.

Use video to showcase your product

84% of consumers have made a purchase after seeing a video, in case you were unaware. The video should thus play a major role in your Instagram marketing strategy. The most effective videos engage viewers with compelling narratives that explain your product and its advantages, increasing the likelihood that they will make a purchase.

Pin videos as highlights under your profile so that new visitors may quickly locate them, and use product stickers in your Stories to increase purchases.