Digital marketers have been using search engine optimization to help customers locate their goods and information for almost 30 years. However, individuals now look for new companies using more than simply search engines like Google. More consumers are increasingly using social media to locate items, citing social media trends research.

The good news? SEO is also applicable to applications like Instagram for your company!

This post describes the importance of Instagram SEO, what influences your ranking, and how to increase your app exposure.

Choose a strong name and handle

Choose a name and username that are clear when you first set up your Instagram business account. To make it easier for those who are already familiar with your brand to locate you on Instagram, it is typically ideal to use your business name for both.

You must have a distinctive Instagram handle. Try adding a simple word or phrase to your business name if it is currently not used.

Use your business name as your Instagram name, which is the big headline that appears at the top of your profile. This name does not need to be unique, unlike handles. People may still discover you by searching for your company name, even if your handle is somewhat different.

Optimize your Instagram bio

Your Instagram bio comes next. Including keywords in your bio makes it easier for Instagram to comprehend the purpose of your account. In order for visitors to rapidly get familiar with your brand, it should also accurately depict your company and the material you publish.

Given that biographies may only be 150 characters, concentrate on emphasizing the distinctive qualities and character of your brand.

Take advantage of profile features

Add crucial information to your Instagram profile to make the most of it. Choose an account category that is appropriate for your company (such as "coffee shop" or "zoo"), disclose your location, add a link to your shop, and use your logo as your profile photo. Instagram will find it simpler to match you with the correct audience if you provide them with more information.

Write specific, short captions

Include keywords in your captions and write them clearly and descriptively. This makes it easier for Instagram to connect people who are looking for those particular phrases with your content.

When choosing keywords, concentrate on terms that are common in your business and have a direct connection to your content. Examining the captions of your rivals and searching for related keywords on Instagram will help you come up with suggestions.

Although Instagram captions can go up to 2,200 characters, shorter captions (less than 150 characters) often get more interaction.

Use only relevant hashtags

Instagram hashtags can improve your SEO by informing the algorithm about the topic of your post. Additionally, when others search for such hashtags, they will discover your content more easily.

Although you may use up to 30 hashtags in a post, many experts advise using no more than three to five pertinent hashtags. It is wise to choose precise hashtags and refrain from using ones that are too generic, much like keywords.

Write your own alt text

An image's alt text is a brief explanation that helps the visually impaired understand the picture. Additionally, it might help your SEO and act as a backup in case the picture does not load.

Although Instagram uses object recognition to generate alt text automatically, you may write your own to improve accuracy and include crucial keywords.